Almost all of us in business have to do a certain amount of writing just to get through the day. Even if it is simply writing a few emails.

Strange as it may seem, although we write every day, very few of us give much thought to the structure of our writing. And as for persuasive business writing, most people never have any training at all. That's why a business writing course can be so useful.

The starting point for a course should be the often forgotten fact that writing is "thinking on paper". Anybody who thinks clearly should be able to write clearly. And it is clarity, above all else, that a truly useful course would focus on.

A professional business writing course can ensure that delegates never again have to approach a writing assignment with fear or anxiety. (Fear of writing is instilled in many people at school, often by an overly critical English teacher who says they do not have a gift for words.) A well presented business writing course gives delegates renewed confidence in their ability to tackle all forms of business writing.

As part of a worthwhile course, attendees would be welcome to take along any pieces they have written at work for constructive assessment and feedback from the course leader. The total emphasis throughout should be on helping people write better - with more power, more impact and more freshness.

As a result of a business writing course, one fundamental pillar that delegates should come to understand is the importance of rewriting. Something few people ever learn is that rewriting is the essence of all effective writing. Professional writers always embrace rewriting.

Essentially, a properly constructed business writing course will be designed to make modern executives better communicators.

A truly valuable course will help participants communicate more professionally through the written word. A one-day program is usually best, offering participants the opportunity to learn and then quickly apply those learnings back in their workplace.

Presenters for a business writing course can come from a range of backgrounds, but ideally the presenter will be a writer who earns his or her living as a business writer.

When booking in for a course, some of the key outcomes that attendees should expect to take away would include:

• The skills to recognise the weak spots in their writing and to begin writing with more impact immediately;

• To very quickly be able to make a noticeable improvement in their writing at work;
• To gain an understanding of the different roles of the left-brain and the right-brain in writing; and finally

• To learn practical tips for stripping away all unnecessary bloatage from their writing.
As with all training, investing in a business writing course is a long term investment in your own future or the future of your team.

The reality is that your image is greatly affected by the way you write. Equally, the professional image of your organisation is profoundly affected by the way you write. You can lose credibility very rapidly if your writing is ungrammatical or just plain boring.
Investing in a business writing course can pay handsome long term benefits.


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