The motorsport world is full of exciting disciplines and rally competitions are probably the most thrilling of them. But they are not only a way to cultivate a passion: they are also a business.

Hundreds of small companies are in the business of rally cars rental and every day they work with enthusiasm on their cars in order to bring their customers to the victory. Most of them, however, are so small that they cannot afford to market their brand using the traditional media like TV, car magazines and newspaper. So, how they can reach a big audience and find the customers they need to survive and to be profitable?

The answer, of course, is the Internet.

If you own a rally cars rental business, here are five ways you can promote your brand and find new customers:

1. Create a website. Show to your public who you are and what you do. Show your company, your cars and the good results you have achieved in the competitions. Present to the visitors your special offers and try to collect their email contact in order to begin a negotiation.
2. Promote your web site on the search engines and on the most important racing and rally web sites of your country or region. Your name has to be in front of your target public. A very cost effective way to bring to your site a big quantity of targeted traffic in a very short time is to launch a pay per click campaign on search engines like Google or Yahoo. In this way you can choose to show your site when someone will search for some terms related to your business and you will pay a few cents only if the visitor will click on your link. You can easily understand that if someone types on Google the keyword "Rally cars for rent" it's because he is probably looking for a service like the one you provide.
3. Send your press releases to the distribution services for small businesses. A lot of sites of this kind are online today and every day they provide interesting news to magazines, newspapers and web sites. Send a press release every time your car achieves a good result in a rally competition or when your company may sign an agreement with an important driver. Let the world know you exist.
4. Film you car during the competitions you may take part and publish your videos on web sites like Youtube.com or Google Video. Every day millions of people visit this sites and most of them are searching for rally cars video because of their spectacularity. They will see your car and they will know your name.
5. Register your company on the most important web sites related to rally competitions. There are a few virtual marketplace that can show your brand in front of a very targeted traffic and give you the exposure you need to find new customers. If your company is based in Europe, consider to visit important sites like Rally24.com or, specially if you want to target the Italian market, Rallyrenting.com that will provide you with a constant flow of interested prospects.