$60 Billion Cosmetology Industry Recession Or Not

tips hunter
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In the next few days Las Vegas will host two of the best: "IBS Las Vegas" and "IECSC Conference" in the Beauty Industry. Professionals in the World of Beauty will gather to look at new and innovative technique, artistry, product and fashion in the Cosmetology World. They will also aspire to learn from the best, both in technical and business skills. IECSC says they "... provide superior education and dynamic show floors featuring the largest display of professional spa and medical spa products for spa owners, managers, estheticians, cosmeticians, massage therapists, makeup artists and medical estheticians looking to enhance their business and professional services." IBS says "IBS Las Vegas is a calendar event for beauty professionals who want to learn the latest skills, techniques & trends in hair, nails and beauty. IBS Las Vegas offers more than 125 top-notch classes, included in your exhibit hall ticket fee. Also available are comprehensive Hands-On and Post-Conference Workshops."

The interesting thing about these shows is the relationship that the show has to the real world, daily life of a beauty professional. I spend some of my time reading the day to day questions, concerns, frustrations, stresses and bewilderment of the individual beauty professional from Main Street, Kansas to Upper East Side, Manhattan to South Beach, Miami. The issues they discuss are the same even though the climate and culture may change with the geography. Each of these individuals would like some small piece of the grand picture. They would like to feel the impact of a $60 Billion industry that favors the large salon names like Tony & Guy and Regis, Redkin and Milady. Wouldn't it be nice if they could see the profits in their daily lives?


So I offer this question to all salon owners and major corporations in the salon and spa industry: How does the little guy or gal get ahead? Do they have to aspire to own their own salon someday? Do they go to booth rental and then find themselves in a shop that feels like a place to rent a station instead of a great salon environment for their clients? Where is the happy medium?

I do know one place, here in Las Vegas that has blended great client service with promoting success in business skills for the beauty professional, just one salon and spa. The reason for such success is the salon owner. It is amazing that it still comes down to the salon owner. Great salon owner - abundance mentality - creates great beauty and business professionals and you will have financial abundance for all. Poor salon owner, scarcity mentality, I own the clients, you work only for me, commission is all that is and what you get is a scarcity results, serious turnover, no loyalty, no great culture for professional or client.

In the large cities where the big names are gospel, if you want to be somebody someday - you will play the game. In the world that lives on Main Street, its not such a great game and the being somebody, well, that's about making the rent payment every month.

So as we view in awe of the wonderful magic that is the Beauty Show of today, those in the industry need to find ways to lift up the individual beauty professional, teach them all business skills, budgeting, marketing, self-confidence in business and technical skills, customer service skills, hygiene, dress for success and so much more.

I think this industry is ready for a breakthrough, a break from "the salon owner rules the world" mode. It's about to happen, in this generation, in this time.

It will be similar to the REALTOR® vs. Broker model of the 80's. Anyone familiar with history of REMAX, Century21, Caldwell Banker and Prudential will tell you that in the Real Estate Industry of yesterday the Realtors® worked for Brokers and received a 50/50 commission on all the Realtor's® hard work. Today, the Realtor® owns the model and makes sometimes over 90% of their full commission while the Brokers are stuck with monthly fee models and creative in 'house programs to survive. The Realtor® came of age, knowledge of business skills created self-confidence across geographic lines in the USA. When they came of age, they became financially successful in their personal professional life.

It's time for the Beauty Professional to come of age. It's time for the Beauty Professional to control their income and financial success. From Booth Renter to Commissioned Technician, from Solo Professional to Salary Professional, the Beauty Professional will become a Business Professional. The big question is who will teach them, what tools will they use and can you provide great product to them. IBS Las Vegas and IECSC Conference teams need to be the ones to show the way - this week I hope they will do just that!

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Diane Dutton, CEO, Speaker and Business Strategy Consultant. I would love to discuss group opportunities for your spa or salon and many other techniques to improve profitability. For more information on Client Keeper opportunities for area distributorships and group salon discounts see us at www.cksystemz.com and cosmosuccesskit.com . Look for more ideas and concepts from me in the future!

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A Career In Image Consulting

kei
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In today's corporate world, how you dress matters. Clothes and accessories are no more just meant to adorn the body. They are an essential part of everyone's wardrobe. What you wear for a picnic cannot be the same as your chosen apparel for a board meeting. Your attitude and seriousness towards your work is depicted in the clothes you wear. For this reason, many people choose to undergo a makeover and change their overall appearance.

Job Of The Image Consultant

There are professional makeover consultants that advise you on the way you can enhance your look. They are sometimes referred to as makeover consultants, fashion stylists or wardrobe consultants. They suggest different color combinations and clothing materials, according to your body structure. In addition to this, they also advise you on makeup, grooming and hairstyle.

Your image matters and it includes the way you talk to people and the accent and vocabulary you use. This is categorized as verbal communication. In the category of non-verbal communication, body language, posture and handshake are included. Your basic etiquette and manners are very important. These are usually assessed over the telephone or in person, during a meeting or at an official dinner party.

Image consultants maintain a network of partners for reference. Many other professionals, such as personal trainers, dieticians, plastic surgeons, dentists, nutritionists, makeup artists, hair stylists and voice coaches, work in close collaboration with image consultants.

Salary

Image consultants are paid by the hour. They earn at least $50 per hour, for a mere consultation session. They may charge more depending on the number of sessions and probable changes that the client may need. Image consultants can also double up as teachers and preside over seminars on professional dressing for employees of corporations and other businesses.

How To Become An Image Consultant

The following needs to be considered when pursuing a career as an Image Consultant:

Services- The job of an image consultant involves specific services. You can specialize in fashion or wardrobe consulting and offer suggestions on etiquette and communication skills.

Experience- There is no specific school for image consulting. You can experiment with friends and relatives, by trying out innovative ways of improving their appearance. You can offer 'before and after' pictures to create a professional profile. This showcases your work and gives your prospective clients a peek at your style of working and fashion sense.

Investment- You don't need to make a large investment to start an independent image consulting business. At first, you can start your practice on a part-time basis and gradually build a full-fledged career.

Image consulting is a growing career, and one that constantly needs talented people. If you have good fashion sense and the ability to connect with people, then you can use your talent to help fill the void and build a successful career for yourself at the same time.

Tony Jacowski is a quality analyst for The MBA Journal. Aveta Solutions - Six Sigma Online (http://www.sixsigmaonline.org) offers online six sigma training and certification classes for lean six sigma, black belts, green belts, and yellow belts.

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