Specification Redundancy in Offset Printing and How to Use Them

One main advantage of offset printing as against digital printing is the ease and affordability of printing in very large quantities of as much as a few thousand pieces. With offset you get the best savings possible with the discounted rate for bulk orders. The limitation though is that you are required to print in larger quantities and would have to choose from among default sizes.

Printing in offset can be confusing with all the specifications for different print products being the same. You can use these variations to your advantage though to print the materials you need without the extra cost of customizing. When you want to customize your marketing materials though, you may have to spend a little more for projects.

Here are a few trivia that may be important to know when getting your prints ready.

1. Flyers And Brochures

Flyers are often thought of to be smaller than brochures and are intended to be handed out to passers-by. When you look at the brochure and flyers sizes though, you can have both pieces printed in the same small size of 5.5x8.5, with variations that that come in larger sizes of 8.5x11, 8.5x14, and even poster sizes of 11x17 and an extra large 11x25.375 inch size.

Both flyers and brochures can also be ordered to be in bi-folds, z-fold, or tri-fold. They also come in the same paper material of bright white 100lb gloss text, gloss cover, or matte book.

Although flyers are intended to be handed out to passers-by, they are also being used for direct-mail-marketing. Like the brochures, these large pieces can also hold a substantial amount of information and can be used for content heavy advertisement.

2. Posters

Posters are intended to be attached to walls leaving the back side out of sight for your customers. Often the smaller sized posters though can be given away to customers in the same way as flyers are handed out.

When you want to print your posters double-sided without customizing the project, the quickest way to do so is to have a change in paradigm. You can have an 11x17inch poster sized flyer printed instead. It can be had in the same material and specifications as your regular offset poster. In addition, you can print this in larger quantities without the hassle of customizing.

3. Stickers and Labels

Offset stickers and labels are small pieces with a biggest size of 11x17 inches. You also need to order them with a minimum quantity of 250 pieces or more for the plating and setup cost to be cost-effective. This may be good if you intend to give away your stickers and labels, but when you only need a few large pieces you can go around these limitations with digital printing.

An adhesive vinyl is a durable material and can withstand damage better than labels or stickers that used offset printing. In addition, you can choose to have one or two extra large pieces of as big as 52x100 inches. The only limitation of this print though is that it cannot be written on or printed on with an ordinary inkjet printer.

Terry De Guia

This writing provides information to the readers about Offset Printing processes and the products and services provided with the use of this printing method. To know more about Offset Printing you may visit Full Color Printing Wholesale

Read more!

Business Cards in Today's Modern World

Color Cards are now adults and they are not what they once were. In the modern world, we see all kinds of beautiful designs Down Right crazy when it comes to printing business cards. Whether it is a good thing or bad thing is still under discussion, but suffice it to say that they have become increasingly interesting in recent times. With the modern tools available to businessmen and women today, almost anyone can create one eye catching and effective business cards.

One of the main things we noticed in the maps of modern business is offset printing blank. Traditionally, people print their business cards in white or directly into the stock business card standard paper. For once, it was considered really bizarre and unconventional if you used something other than that. However, today's world with more creativity and accept, printing business cards whites are considered dull and uncreative. In some industries, printing business cards is akin to a white career suicide. Everyone today needs to be flashy, innovative and memorable. So if you're still printing business cards white, you're already behind the times my friend. Pick up your card services to printing companies and print a new batch with better quality.
Another trend that runs throughout the business world is the change in opening inventory of normal paper map to other types most interesting. Business cards in plastic are a personal favorite of mine because they are resistant to most forms of moisture, and they can not be easily damaged or scratched. Of course, this kind of printing business card is more expensive than the ordinary type, but the trade off is that business cards in plastic are almost immortal. They may even outlive their owners.

In addition to plastic, however, the businessmen concerned about the environment have responded with eco-printing business cards friendly. There are several types of them. There are business cards made from recycled paper. There are others that are made from paper from sustainable forests. Finally, there are those that have seeds in them. Cards seedings are most interesting. When these business cards biodegradable plant may eventually grow from the remains. If you're out to save the world, green cards may be your best bet.

Overall, there are many interesting and alternative "paper" available to people. Only in this modern world can you put business cards and plastic cards green alone. I wonder who people will choose as their business contacts when administered both kinds?

Anyway, as the last major feature of modern business cards, high quality graphics have been widely used to improve the first impressions. Traditional cards only had words and slogans, but now with full color digital printing of business cards, any image can be added to a card. Most people to maximize this advantage by adding additional pictures that enhance and represent business cardholders Persona. Also, it has actually given rise to many opportunities such as card marketing business (with promotional messages and images) and map employment application business (1x1 with personal pictures and bio data) .

So as you can see the modern business card has grown from its humble origins to become a powerful and creative leader it is today. If you have any old business cards, or you do not have business cards color yet, it is now time to start printing them lest you be left behind.

Article Source: ABC Article Directory

Joshua Bacon is an follower and writer of developments in business cards and free business cards.

Read more!

Digital Canvas Print And Modern Canvas Art

What is canvas ?

Canvas is an extremely heavy-duty plain-woven fabric used for making sails, tents, marquees, backpacks, and other functions where sturdiness is required. It is also popularly used as a painting surface, typically stretched, and on fashion handbags and shoes.

Canvas for painting

Canvas has become the most common support medium for oil painting, replacing wooden panels. One of the earliest surviving oils on canvas is a French Madonna with angels of about 1410 in the Gemäldegalerie, Berlin, which is very early indeed for oil painting also. However panel remained much more common until the 16th century in Italy and the 17th century in Northern Europe. Mantegna and Venetian artists were among those leading the change; Venetian sail canvas was readily available and regarded as the best quality.

Canvas is usually stretched across a wooden frame called a stretcher, and may be coated with gesso before it is to be used; this is to prevent oil paint from coming into direct contact with the canvas fibers, which will eventually cause the canvas to decay. A traditional and flexible chalk gesso is composed of lead carbonate and linseed oil, applied over a rabbit skin glue ground; a variation using titanium white pigment and calcium carbonate is rather brittle and susceptible to cracking. (Of course lead-based paint is also poisonous so care has to be taken in using it.) Various alternative and more flexible canvas primers are commercially available, the most popular being a synthetic latex paint composed of titanium dioxide and calcium carbonate, bound with a thermo-plastic emulsion. Notwithstanding the concern for deterioration of materials, many modern artists, such as Jackson Pollock, Kenneth Noland, Francis Bacon, Helen Frankenthaler, Dan Christensen, Larry Zox, Ronnie Landfield, Color Field painters, Lyrical Abstractionists, and others sometimes paint onto the unprimed, or "raw canvas".

Early canvas was made of linen, a sturdy brownish fabric of considerable strength. Linen is particularly suitable for the use of oil paint. In the early 20th century, cotton canvas, often referred to as "cotton duck", came into use. Linen is composed of higher quality material, and remains popular with many professional artists, especially those who work with oil paint. Cotton duck, which stretches more fully and has an even, mechanical weave, offers a more economical alternative. The advent of acrylic paint has greatly increased the popularity and use of cotton duck canvas. Linen and cotton derive from two entirely different plants, the flax plant and the cotton plant.

One can also buy small, prepared canvases which are glued to a cardboard backing in the factory, called "canvas board". However, these are only available in certain sizes, and are not acid-free, so their lifespan is extremely limited. They are usually used for quick studies. Gessoed canvases on stretchers are also available. These pre-stretched, pre-primed canvases are suitable for all but the most exacting professional standards. They are available in a variety of weights: light-weight is about 4 oz. or 5 oz.; medium-weight is about 7 oz. or 8 oz.; heavy-weight is about 10 oz. or 12 oz. They are prepared with two or three coats of gesso and are ready for use right out of the package. Artists desiring greater control of their painting surface often add a coat or two of their preferred gesso. Professional artists who wish to work on canvas may prepare their own canvas in the traditional manner.

One of the most outstanding differences between modern painting techniques and those of the Flemish and Dutch Masters is in the preparation of the canvas. "Modern" techniques take advantage of both the canvas texture as well as those of the paint itself. A novice artist often finds it nearly impossible to approach the realism of such classic art, despite skill in applying the paint. In fact, Renaissance masters took extreme measures to ensure that none of the texture of the canvas came through. This required a painstaking, months-long process of layering the raw canvas with (usually) lead-white paint, then polishing the surface, and then repeating. The final product had little resemblance to fabric, but instead had a glossy, enamel-like finish. Though this may seem an extreme measure to the modern painter, it is crucial if photographic realism is the end goal.

With a properly prepared canvas, the painter will find that each subsequent layer of color glides on in a "buttery" manner, and that with the proper consistency of application (fat over lean technique), a painting entirely devoid of brushstrokes can be readily achieved.

To un-wrinkle the material, use a warm iron (not a hot iron) over a piece of wet cotton to flatten the wrinkles, although hot water on the back works just as well.

Canvas can also be printed on digitally to create canvas prints. After printing, the canvas can be wrapped around a stretcher and displayed.

Article Source: ABC Article Directory

Canvas Republic is original manufacturers and innovators of canvas printing UK and contemporary affordable art in the UK, Canvas Republic have several years experience in honing an exclusive range of high quality, stylish canvas prints

Read more!
Vote forStop Dreaming Start Action