2D drawings and plans can be difficult to interpret, and seldom provide a clear picture of what a new development will look like. 3D first person visualizations of proposed schemes are a powerful way to communicate more effectively with planning committees, clients, and other stakeholders, providing a reliable, and photo-realistic impression of the proposed or completed development, in the context of its surroundings. Using 3D engine technology allows a first person viewpoint perspective to enable customers individual and full 6 degrees of freedom of movement to explore and experience the development or completed environment.

See http://www.youtube.com/watch?v=CnnEg6KCov8 or http://www.youtube.com/watch?v=c8wD2nZdGQQ

3D Virtual Reality Walk-Through.

Still images can't provide a complete picture of what a development is going to be like when it's completed. Computer generated 3D images and animations, virtual tours, walk-through, and fly-arounds will allow your customers to manoeuvre around a new property and see it from all angles and different views. A journey of discovery, including 3D CAD renderings, video, voice-over, music, SFX, and on-screen text, will accompany them into each room or space and highlight the best features of a property and the settings. A 3D 'virtual real world' is a superb tool for creating virtual office tours and virtual home tours to promote properties before or after they are built.

3D Architectural Renderings.

3D architectural renderings bring 2D drawings and sketches to life in a realistic and accurate way, and they can also evoke a sense of atmosphere and aspiration. Visual computer technologies have advanced to allow for realistic lighting, animation, and shadow effects, with life-like trees, plants, and landscaping features resulting in 3D CAD renderings that are impossible to tell from real photos. Computer generated architectural rendering offers many benefits over traditional watercoloured renderings, including the flexibility, realism, the ability to view the site from all angles and the ease and cost effective methods for making revisions, modifications, and new versions.

3D Visualization for Commercial Developers and Public Spaces.

Communication is key when designing and developing commercial and public schemes or projects - everyone involved needs to have a clear understanding of the vision, and a 3D 'virtual real world model' is the perfect tool for enabling productive discussions and reviews to take place. Using the 3D VRW model on a server enables access 24 hours a day 7 days a week from any geographical location in the world to provide marketing and sales support. Once a development is underway, we can also provide the essentially marketing visuals to help generate positive PR and/or sell the schemes selling-off plan.

Property Marketing for Residential Developers.

In you're selling-off plan, you need to win buyers' confidence as soon as possible, often long before you have a finished development home to show them. 3D first person visualizations and walk-through are revolutionizing the way new homes are sold, enabling developers to start promoting their properties long before the first sod has been turned or stone has been laid, enabling buyers the opportunity to really explore new developments and understand all the benefits and features on offer.

3D Architectural Visualization Knowledgebase.

Want to know more about 3D first person architectural visualisations, walkthrough, fly-around and CGI renderings? Click here http://mellanium.com for articles, example videos on subjects including 3D visualization for overseas properties, property marketing solutions for estate agents, and testimonials from some of our clients.

Multimedia Presentations.

Presentations on DVD, or CD-ROM are an excellent way to introduce a potential buyer to a new property. Whether distributed at a property launch, or as part of an advertising campaign, DVDs enable your buyers to take your sales presentation home to talk over with friends and family, and can provide all kinds of useful information, including video clips, floor plans, room sizes, options for customization, as well as artists impressions, walk/fly-throughs and animations.

Interactive Websites and 3D Engine Server Sites.

For a high profile, multi-unit development, a stylish website is an indispensable sales and marketing tool. If you want to reach the maximum number of people with your marketing campaign, it is essential to publish a website address where interested people can instantly access more information. Videos, fly-throughs, walk-throughs, and avatar virtual tours can all be published on your website, and accessed by both low-band and broadband users. A well designed website will increase your visibility and credibility, generate qualified leads, and shorten your sales cycle, as well as making your development available to people all over the world. Server sites enable customers the full experience of walking through your visualization singly or with others from anywhere in the world and at any time.

See http://mellanium.com/ for detailed information and supporting articles for additional anecdotes. Skype: id joe133952 for live demonstration.

Copyright © Ken Rigby for Tele3DWorld and MellaniuM Design.

All Rights Reserved.

2007

http://www.youtube.com/watch?v=CnnEg6KCov8 or http://www.youtube.com/watch?v=c8wD2nZdGQQ